musickfreek wrote:

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danielkercher wrote:
I really don't understand the people who say it doesn't matter whether it charts at 1 or 100. This album has had money put into it - recording costs, producers, promotion. Of course, the record company needs this project to be a MAINSTREAM success. This can't just be an album for the fans otherwise it will end up in obscurity like Just Whitney and One Wish.

And about the Lady Gaga and whatever comparisons. Whitney has never targeted that audience, that is Mariah Carey's job, so those arguments are just wrong. But I know there must be more radio friendly songs on this album than this song.



I actually believe that this song WILL chart! Perhaps not on the R&B/Pop Charts (but then again, maybe so cause its Whitney!) but definitely on the A/C Charts. As I said in a previous post, Arista is a business trying to market a product and that product is the album and not the single. They have to market to the BUYING demographic and at this point, statistics as well as market research have proven that the older crowd (people in their 40s) are more likely to buy whole albums so she has to market her comeback directly to the people with likely more disposable income and most likely to buy her entire album for $19.00 as opposed to the younger crowd who are more likely to just buy the songs they like from Itunes, or not buy at all and download it from the internet. Am I saying that younger fans wouldn't buy the album in its entirety? NO. What I am saying is that the older crowd is more brand loyal which means they will pay for the album out of just loyalty to Whitney.

Album sales are what pays the bills, not single sails. Alicia Keys won't get paid from IDKMOS. David Foster and Diane Warren won't get paid from LINL. The ALBUM is what people need to buy so that everyone can get paid. So I won't disregard the importance the sale of singles but its more important to sell the album and you DON'T have to chart to have big album sales. There are still other ways to market and album outside of charting (placement in movies, doing tours, live performances, tv shows, magazine advertisement, internet advertisement, etc.) So once again, it has to be marketed to the people most likely to purchase her first in this order (and this is a very simple list for the sake of this post): older White American women, her international crowd, older White American men, older Black women, Gays, older Black men, and lastly, the younger crowd. Whitney can't comeback banging hard beats UNLESS she releases that in conjunction with a "dated" ballad which will get the folk that were 1-6 on my list, who aren't hip to the progression of R&B or Pop. These are the people who will make her ALBUM garner a lot sales. They are doing remixes for the clubbers (which include a the hipper gays and young folk).

People, stop worrying! I have taken too many marketing/music business classes to not know exactly what Arista is trying to do. And stop comparing JW to this. The marketing for JW was a flop for many reasons, including but not limited to WHITNEY HOUSTON herself and her public image. Its too early in the game for you guys to be nay-saying. The first official single hasn't even dropped yet, and you have YET to hear a finished product. All we have heard are unfinished leaked songs, not enough to judge Whitney's voice NOW nor enough to judge how the album will be, nor enough to judge if the singles/album will succeed or flop.